Focus on Property Management

A segment by Haybolbay news team with JC

Evolution of estates

Since 2022, my focus has been on Airbnb management in the Philippines, and I have immersed myself in the intricacies of the industry to provide a comprehensive understanding of the market. Through rigorous research and analysis, I have gathered valuable insights and developed strategies to effectively manage Airbnb properties in the region. And of course, I started to dive into the real world of having a property rental of my own.


My findings reveal that the Airbnb market in the Philippines is thriving, and the demand for quality management services has never been higher. As such, I have taken a proactive approach to Airbnb and long-term management, leveraging cutting-edge technologies and innovative techniques to maximize profitability while ensuring a seamless guest experience.


Furthermore, I have worked diligently to establish a network of industry partners and vendors to streamline operations and facilitate swift resolution of any issues that may arise. This enables me to provide my clients with exceptional service and unparalleled results, ensuring that their properties remain in optimal condition and continue to generate substantial returns.



As a property management professional in the Philippines, I have observed the evolution of Airbnb management practices in the country since 2 years after the start of the pandemic. It is worth noting that the landscape of property management has undergone significant transformations over this period. The increased adoption of technology in property management has led to streamlined processes, greater efficiency, and enhanced customer experience.


Moreover, the growth of the Airbnb platform in the Philippines has had a significant impact on the property management industry. The platform has enabled property owners to easily list their properties and connect with potential renters, thereby offering a lucrative and flexible revenue stream. As a result, there has been a notable increase in demand for property management services in the country.


To cater to the changing needs of property owners, property management companies have been forced to adopt new technologies and tools, such as property management software, to provide efficient and effective services. Additionally, property management companies have been leveraging digital marketing strategies, including social media advertising, AI (artificial intelligence) and search engine optimization, to reach a wider audience and improve their online presence.


The evolution of Airbnb management in the Philippines since the year 2022 has brought about a shift in property management practices, characterized by the adoption of technology and innovative solutions. As a property management professional, it is my commitment to stay abreast of the latest trends and best practices in the industry to provide unparalleled services to my clients.



Prediction to the near future

Looking ahead to the future, I predict that the property management industry in the Philippines will continue to evolve and adapt to the changing landscape. One significant trend that is likely to continue is the adoption of technology and innovative solutions to streamline property management processes and improve customer experience.


Moreover, I anticipate that property management companies will increasingly focus on sustainability and environmentally-friendly practices, such as energy-efficient appliances and green cleaning products. As more and more consumers prioritize sustainability in their purchasing decisions, property management companies will need to adjust their practices accordingly to remain competitive.


Another trend that is likely to emerge is the increasing demand for short-term rentals, including Airbnb and other similar platforms. This trend has been fueled by the growth of the sharing economy and the desire for flexible, affordable accommodation options. Property management companies will need to adapt to this trend by offering specialized services for short-term rentals, including cleaning and maintenance services, as well as marketing and booking assistance.


The property management industry in the Philippines is set to undergo significant changes over the next few years. By embracing new technologies, adopting sustainable practices, and catering to the needs of short-term rental markets, property management companies will be well-positioned to succeed in this evolving landscape. As a property management professional, I am committed to staying abreast of these trends and providing my clients with the best possible service.



Factual write-up 

According to recent reports, the property management industry in the Philippines is expected to experience significant growth in the coming years, driven by the increasing demand for short-term rentals and the adoption of innovative technologies. A study by Market Research Future (MRFR) predicts that the property management market in the Philippines will grow at a compound annual growth rate (CAGR) of 10.4% between 2020 and 2027.


The growth of the short-term rental market, including Airbnb, has been a significant factor driving the expansion of the property management industry in the Philippines. According to a report by Colliers International, the demand for short-term rentals has increased in recent years, with Manila and Cebu City among the top destinations for Airbnb rentals in the country. This trend is expected to continue in the coming years, driving demand for property management services tailored to the needs of short-term rental owners.


Furthermore, the adoption of innovative technologies, such as property management software and digital marketing tools, is also expected to drive growth in the industry. A report by TechSci Research predicts that the property management software market in the Asia-Pacific region will grow at a CAGR of 6.4% between 2021 and 2026, driven by the increasing demand for streamlined property management processes.


In conclusion, the property management industry in the Philippines is poised for growth in the coming years, driven by the increasing demand for short-term rentals and the adoption of innovative technologies. As a property management professional, it is essential to stay abreast of these trends and adjust strategies accordingly to remain competitive and provide the best possible service to clients.


In addition to the factors mentioned above, another trend that is expected to impact the property management industry in the Philippines is the growth of the Philippine offshore gaming operator (POGO) industry. POGOs are companies that offer online gaming services to customers outside of the Philippines, and they have been a significant driver of the country's economic growth in recent years.


According to a report by Colliers International, the POGO industry has driven demand for office space and residential properties in the Philippines, particularly in the metro Manila area. This has led to an increase in demand for property management services, as property owners look for professional assistance in managing their properties.


However, the POGO industry has also faced challenges, including regulatory changes and issues related to online gambling. In 2020, the Philippine government suspended the issuance of new POGO licenses, citing concerns about the industry's impact on the country's social and economic landscape. Additionally, the COVID-19 pandemic has also impacted the POGO industry, with some operators scaling back operations or closing entirely due to travel restrictions and other challenges.


Despite these challenges, the POGO industry is expected to remain a significant driver of the property management industry in the Philippines in the coming years. As such, property management professionals will need to stay informed about the latest developments in the industry and adjust their strategies accordingly to meet the needs of POGO property owners.


Demand for long-term

The number of graduating students by April 2024 is likely to have an impact on the demand for long-term rentals, particularly in areas with a high concentration of universities and colleges. Graduating students may be looking for affordable and convenient housing options as they transition from student life to the workforce, and property managers who can offer these types of rentals may see an increase in demand.


According to the Commission on Higher Education in the Philippines, the number of graduates in the country has been steadily increasing in recent years. In 2019, there were over 600,000 graduates from higher education institutions in the Philippines, up from around 500,000 in 2015. This trend is expected to continue in the coming years, as more young people in the Philippines pursue higher education and enter the workforce.


Additionally, the COVID-19 pandemic has led to changes in the way that students approach higher education, with many opting for online or hybrid learning models. This has led to a shift in the demand for rental properties, as students may not need to be physically present on campus for the entirety of their studies.


As such, property managers who can offer flexible rental options, including long-term rentals that can accommodate the changing needs of students, may be well-positioned to meet the needs of this growing demographic. This may include offering properties with flexible lease terms, furnished apartments, and other amenities that appeal to students and recent graduates.




And how about the fact of the exact numbers of young adults age 25 to 45 and the returning OFWs with skillsets gotten abroad by April 2024, will they both drive the need for short and long term rentals?


The exact numbers of young adults aged 25 to 45 and returning OFWs with skillsets obtained abroad by April 2024 may have an impact on the demand for short and long-term rentals in the Philippines.


According to the Philippine Statistics Authority, the population of young adults aged 25 to 44 in the country is projected to reach around 45 million by 2025. This demographic represents a significant portion of the workforce and may have a need for short-term rentals as they relocate for work or personal reasons.


Returning OFWs with skillsets obtained abroad may also drive the need for short and long-term rentals, as they may need temporary housing while they re-establish themselves in the Philippines. According to the Philippine Overseas Employment Administration, there were over 580,000 OFWs who returned to the Philippines in 2020 due to the COVID-19 pandemic, many of whom may require short-term rentals before finding more permanent housing options.


Additionally, returning OFWs with skillsets obtained abroad may have specialized housing needs, such as proximity to specific industries or access to international amenities, which may require property managers to offer tailored solutions.


Overall, property managers who can offer both short and long-term rental options may be well-positioned to meet the needs of these demographics, by providing flexible lease terms, amenities that appeal to a diverse range of renters, and proximity to key industries and amenities.